Commercial Focus That Drives Sustainable Growth
We support leaders to sharpen propositions, build stronger commercial discipline, and develop repeatable approaches to growth that align with strategic priorities.
We support leaders to identify, shape and prioritise growth opportunities, strengthening pipeline focus, commercial discipline and decision quality. Our work ensures business development effort is purposeful, realistic and aligned to wider strategy.
A selection of previous clients include: Centrality; Vodafone; OneDeploy; Picsolve
Clearer focus on the opportunities that genuinely matter
Improved confidence in commercial decision-making
Stronger alignment between strategy, sales and delivery
Our value lies in turning conversations into traction: clearer positioning, stronger relationships, better pipeline control, and a commercial approach that teams can apply immediately and confidently.
What This Delivers
Typical Impact
Improved conversion through clearer propositions
Higher win‑rates and faster decision cycles
Reduced wasted effort across unfocused opportunities
Leadership teams aligned on where to invest time and energy
Who This Is For
This work is ideal for organisations where:
Growth has plateaued or become inconsistent
Too much pipeline depends on a few individuals
Propositions feel unclear or are changing with strategy
Meetings happen, but conversion is low or unpredictable
There’s limited structure around commercial activity
Leaders want to build confidence engaging with senior prospects
The business is scaling and needs a repeatable sales rhythm
Propositions are new and sales teams lack the confidence in selling them
How we work
1. Clarify or refine the proposition. We strengthen what you stand for, how you solve problems, and why clients should choose you, with clear language that supports confident conversations.
2. Diagnose pipeline health and opportunity flow. We review opportunity sources, qualification standards, deal stages, and blockers to identify where value is lost.
3. Build repeatable commercial habits. We introduce simple, effective behaviours and rhythms that increase consistency: opportunity reviews, preparation discipline, close‑out hygiene, and structured debriefs.
4. Strengthen relationship‑building and stakeholder alignment. We help teams navigate complex buying groups and build the confidence to work with senior decision‑makers.
5. Support key deals and real opportunities. We often work on live deals or proposals to model the behaviours, structure conversations, and accelerate progress.
What’s Included
No two businesses are the same. What’s included is bespoke, determined by the needs and maturity of the business.
Businesses typically need bespoke interventions that deliver
Proposition refinement
Ideal client definition
Pipeline assessment and reset
Stage definitions and qualification criteria
Opportunity prioritisation
Deal strategy support
Meeting preparation and debrief structures
Commercial leadership coaching (optional)
Relationship‑building practices
Indicative Engagement Flow
Why Organisations Choose Us
We combine commercial discipline with practical, human‑centred coaching
We focus on clarity and confidence, not scripts or forced sales tactics
We build approaches that leaders can genuinely sustain
We make business development feel natural, structured, and achievable
We help organisations grow without compromising culture
